They got in touch with our team at Ole & Lena and laid out their concept in a kickoff call. We believed in their vision and signed on to build out their product from scratch. From the optimized user experience (UX) design to bringing in our trusted app developers, we were fully equipped to turn this innovative idea into a functional product.

By combining our creative approach with our decades of digital product experience, we mapped out the road to an application that closely aligned with their disruptive business model.

To compound this challenge, the app required expertise of both B2B and B2C design, as well as the ability to apply that understanding to create unique user journeys for both audiences. This was important since ChaChing’s model focuses on the advertisers who want to pay for exposure and the consumers who want to save money. We needed to build a portal that onboarded advertisers onto the platform, gave them the tools to set up and manage their campaigns, and track their progress.

At the same time, we needed to make it as easy, seamless, and convenient as possible for everyday users to shop through the app, keep track of their savings, and find more opportunities to earn.

Most digital product consultants and designers focus either on B2B or B2C. What sets our team at Ole & Lena apart—and ultimately led us to our succees in this project—is our expertise in both B2B and B2C environments.

As an early-stage startup, ChaChing also needed a partner who could take the initiative. Working with limited resources, they didn’t have the bandwidth or internal subject matter expertise to delegate every task. They needed a seasoned partner who could count on to push the concepts forward and drive results.

The final component came down to designing the app itself. Even if they served the interests of both advertisers and shoppers, none of that mattered if they couldn’t get people on the platform and keep them there. Retention and engagement were core design tenets, and so we pulled on our expertise in human centered design (HCD) to create a full-featured solution.

From defining user personas to plotting customer journeys, we embraced an agile methodology that prioritized innovation and iteration. We were able to quickly develop a prototype of the product that allowed the team at ChaChing to visualize the potential of their big idea.

From there, it became a matter of leveraging feedback, looping in our designers and developers, and iterating on the app until it was perfected.

We knew that we wanted the advertiser portal to address business needs, so we developed tools to keep track of key performance indicators, to use data to gain valuable insights, and to manage multiple accounts. ChaChing offers advertisers an innovative way to allocate their ad spend, so we wanted to make the transition as easy as possible with free trial runs.

On the customer side, we optimized their experience by making it easy to track deals, find products, and make in-app purchases. We also built out a full-featured wallet that stores users' savings, allowing them to either directly transfer the funds to their bank account or use those savings to make further purchases. Lastly, we designed a notification system that helped users find more deals, both online and when shopping in-store.